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2017-11-03 digital edition

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The Jewish Press of Tampa and the Jewish Press of Pinellas County are Independently- owned biweekly Jewish community newspapers published in cooperation with and supported by the Tampa JCC & Federation and the Jewish Federation of Pinellas & Pasco Counties, respectively. Copyright © 2009-2017 The Jewish Press Group of Tampa Bay, Inc., All Rights Reserved.


 

November 3, 2017  RSS feed
Front Page

Text: T T T

Ben & Jerry serve double scoop of tzedakah


Above, Ice cream entrepreneurs Ben Cohen, left, and Jerry Greenfield, far right, with Eric and Tracy Lynn, co-hosts of the Jewish Federation of Pinellas & Pasco Counties’ Catalyst 2018 event, which kicked off the Annual Campaign on Saturday evening, Oct. 28. (For story , se Page 11). The next morning, the ice cream magnates were helping out at the Super Sunday phoneathon. Ben Cohen, at right, serves up some of the duo’s signature cold confections for volunteers. 
Photo by SHARON SWALLWOOD Above, Ice cream entrepreneurs Ben Cohen, left, and Jerry Greenfield, far right, with Eric and Tracy Lynn, co-hosts of the Jewish Federation of Pinellas & Pasco Counties’ Catalyst 2018 event, which kicked off the Annual Campaign on Saturday evening, Oct. 28. (For story , se Page 11). The next morning, the ice cream magnates were helping out at the Super Sunday phoneathon. Ben Cohen, at right, serves up some of the duo’s signature cold confections for volunteers. Photo by SHARON SWALLWOOD What’s better than enjoying Ben & Jerry’s ice cream with Ben and Jerry to top off an evening of entertainment?

The answer is – drumroll please: Having Ben & Jerry’s ice cream with the two entrepreneurial geniuses for breakfast the next morning.

Ben Cohen and Jerry Greenfield were keynote speakers at Catalyst 2018, the new name for the Annual Campaign kickoff for the Jewish Federation of Pinellas & Pasco Counties (See story, page 11).

The founders of the iconic ice cream company bearing their names stressed the importance of philanthropy and doing things for the benefit of others during the evening gala on Oct. 28. Those attending got to enjoy a variety of Ben & Jerry flavors after the men spoke.

Then, as an added surprise and proof that the creative duo let their actions speak as loudly as their deeds – not to mention that their ice cream is delicious any time – the men showed up the next morning in Seminole for the Federation’s Super Sunday phone-a-thon.

They not only had ice cream to share, but also took to the phones to solicit funds, chatted with donors, schmoozed with the many volunteers also phoning for funds and posed for photos with those there.

Federation officials said bundling the events together was wildly successful, with a total of more than $600,000 in donations pledged at Catalyst 2018, during Super Sunday and the Super Week phone-athon that followed. The amount was nearly double raised in the first week of last year’s campaign.


Jillian Kalman is (ice cream) sandwiched between the founders of the Ben & Jerry Ice Cream brand. The duo showed up to help out on Super Sunday, schmoozing with volunteers, making a few calls and serving up ice cream for breakfast. Jillian Kalman is (ice cream) sandwiched between the founders of the Ben & Jerry Ice Cream brand. The duo showed up to help out on Super Sunday, schmoozing with volunteers, making a few calls and serving up ice cream for breakfast. “Super Sunday is a fun day of community service, for callers, general volunteers, families, and kids. It’s a day of tzedakah and connection to our global community that resonates with all ages and really exemplifies what Federation is all about,” said Federation Executive Director Emilie Socash.

As in past years, Super Sunday was held at Superior Uniform Group’s facility in Seminole, the company’s cafeteria and call center space lent to the Federation by company CEO Michael Benstock.


(L-R) Ben Cohen, Superior Uniform Group Chairman Emeritus Gerald Benstock, and Jerry Greenfield. For years, Superior Uniform has lent space to the Federation for Super Sunday. (L-R) Ben Cohen, Superior Uniform Group Chairman Emeritus Gerald Benstock, and Jerry Greenfield. For years, Superior Uniform has lent space to the Federation for Super Sunday. Super Sunday is a national initiative offered by the Jewish Federations of North America seeks to reach donors on a single day to confirm their support of the 2018 fundraising efforts. Volunteers make calls, write thank-you notes, help organize the event, and cheer on the campaign team. The rest of the country typically does Super Sunday on the first Sunday after the Super Bowl. The local Federation moved up its Super Sunday event and once again will use the traditional Super Sunday date in February for a “Thank-a-thon.” where teen and Fed Fellow volunteers will call donors just to say, “thank you.”


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