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The Jewish Press of Tampa and the Jewish Press of Pinellas County are Independently- owned biweekly Jewish community newspapers published in cooperation with and supported by the Tampa JCC & Federation and the Jewish Federation of Pinellas & Pasco Counties, respectively. Copyright © 2009-2018 The Jewish Press Group of Tampa Bay, Inc., All Rights Reserved.


 

April 22, 2016  RSS feed
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Text: T T T

Horseradish Challenge is HOT!


From the Horsheradishchallenge.com website: CNBC Mad Money host Jim Cramer’s reaction after downing a teaspoon of horseradish. From the Horsheradishchallenge.com website: CNBC Mad Money host Jim Cramer’s reaction after downing a teaspoon of horseradish. Every Passover, Jews around the globe sit at the Seder table and partake of maror, the traditional bitter herb symbolic of the travails of the Jewish people before their entrance into the Promised Land.

This year, a fun initiative called The Horseradish Challenge – an idea inspired by the Ice Bucket Challenge that raised millions for ALS patients – offers an opportunity to show their support for youth-focused programs at the Hebrew University of Jerusalem.

Launching this Passover season, the Horseradish Challenge asks friends and family members to dare one another to eat one teaspoon of horseradish on camera and to share the video on social media.

“The Horseradish Challenge provides an opportunity for families and friends to mark Passover with a fun and philanthropic endeavor,” said Beth Asnien Mc- Coy, executive director of American Friends of the Hebrew University, the group sponsoring the challenge.


The logo for the unconventional Hebrew University fundraiser, inspired by the wildly successful ALS Ice Bucket Challenge. The logo for the unconventional Hebrew University fundraiser, inspired by the wildly successful ALS Ice Bucket Challenge. To do the Horseradish Challenge, during or after Passover week, go to www.horseradishchallenge.com to sign up. Then grab a teaspoon of horseradish – matzo optional – and a video camera or smartphone. Announce your name and participation in this cause, challenge three others to do the same, then consume. Upload the video to Facebook, Instagram or YouTube using the hashtag #horseradishchallenge and donate $20 at http://horseradishchallenge.com/donation/

Challenge proceeds will support the Hebrew University of Jerusalem, with the majority used to increase the scope and impact of two programs:

• The Center for the Study of Multiculturalism and Diversity is the Middle East’s first university-based initiative dedicated to the promotion of civil society, democracy, and pluralism, bringing together students and faculty from varied backgrounds with the goal of fostering respectful dialogue and debate and a sense of shared social responsibility. The website is www.csmd.huji.ac.il.

• First Star Academy-Jerusalem is a new program designed to show foster youth from across Israeli society that they belong on a college campus. Through immersive residential summer sessions and check-ins throughout the year, the academy has the power to drastically improve the futures of at-risk foster youth. The university will become a second home and family, providing inspiration, encouragement, and a path to academic achievement and self-sufficiency. The First Star website is at www,firststar.org.

The Horseradish Challenge is a fun way to spread the word about the Hebrew University’s vision of a college campus where all Israelis – without regard to race, creed or religion – can unite to forge a better future together,” said Rob Densen, challenger-in-chief and a long-time supporter of the Hebrew University of Jerusalem.

Love the cause but not a fan of horseradish? Feel free to “pass over” that part and instead donate $40 or more while inviting others to participate.

You can follow the campaign’s progress via Twitter (@HorseradishCHl), Facebook, Instagram and YouTube.


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