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The Jewish Press of Tampa and the Jewish Press of Pinellas County are Independently- owned biweekly Jewish community newspapers published in cooperation with and supported by the Tampa JCC & Federation and the Jewish Federation of Pinellas & Pasco Counties, respectively. Copyright © 2009-2018 The Jewish Press Group of Tampa Bay, Inc., All Rights Reserved.


 

May 23, 2014  RSS feed
Front Page

Text: T T T

Co. wants hummus lovers to know it’s the real thing

(JTA) – If Sabra Dipping Co. has its way, the use of chickpeas and tahini in making hummus will become U.S. law.

The hummus manufacturer, which is co-owned by PepsiCo and the Israel-based Strauss Group, has filed a petition with the Food and Drug Administration to create a standard for which dips are considered hummus. The standard Sabra is seeking would mandate that hummus be comprised primarily of chickpeas and contain no less than 5 percent tahini, which is made from seasame seeds.

The 11-page proposal asks that hummus be defined as “the semisolid food prepared from mixing cooked, dehydrated, or dried chickpeas and tahini with one or more optional ingredients,” according to a news release.

Similar standards exist for other condiments, such as ketchup, mustard and mayonnaise.

“As the popularity of hummus has soared in the United States over the past decade, the name has been applied to items consisting primarily of other ingredients,” Sabra chief technology officer Tulin Tuzel said in the statement. “From black beans and white beans to lentils, soybeans, and navy beans, everyone wants to call their dip ‘hummus.’”

Hummus has become so popular that Moment Magazine just named it to its list of Top 10 Jewish-American Foods.

Sabra controls about 60 percent of the market, according to market research firm, Information Resources Inc.


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