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The Jewish Press of Tampa and the Jewish Press of Pinellas County are Independently- owned biweekly Jewish community newspapers published in cooperation with and supported by the Tampa JCC & Federation and the Jewish Federation of Pinellas & Pasco Counties, respectively. Copyright © 2009-2018 The Jewish Press Group of Tampa Bay, Inc., All Rights Reserved.


 

February 14, 2014  RSS feed
Front Page

Text: T T T

Super Sunday calls aimed at sowing, bestowing and growing the future


For more than 25 years, volunteer Jerry Moore has been responsible for picking up donated foods from Jo-El’s Delicatessen & Marketplace for the Super Sunday volunteers. For more than 25 years, volunteer Jerry Moore has been responsible for picking up donated foods from Jo-El’s Delicatessen & Marketplace for the Super Sunday volunteers. Those who made first time donations, or upped their Annual Campaign pledge to the Jewish Federation of Pinellas & Pasco Counties on Super Sunday, Feb. 9, are getting a thank you gift – a packet of seeds – in the mail.

The seeds are the final touch to express gratitude to those who are “planting seeds for our future,” campaign official Elana Gootson said.

Margot Benstock and Sally Laufer, the Federation’s Annual Campaign co-chairs, oversaw the calling effort. Super Sunday’s theme this year was expressed through the training tag-line: “Sowing, Bestowing

& Growing our Future.” There were flower pots filled with pens embellished with a large faux gerbera daisy at the end and colorful balloons and noisemakers were on hand to make the day fun. But the volunteer callers and donors who pledged are what made the day meaningful and fulfilling. Jeanie Abelson helped kick things off by reading one of the recently mailed PJ Library books, A Better than Best Purim.


(L-R) Joan Benstock, campaign co-chair Margot Benstock and Toni Rinde take a break from the phones. (L-R) Joan Benstock, campaign co-chair Margot Benstock and Toni Rinde take a break from the phones. The Benstock family provided the use of their Superior Uniform Group customer service center for the phone-a-thon effort.

“Super Sunday is really a wonderful experience, for many reasons,” said Margot Benstock.

One of the reasons is the tradition and history.

At 7:15 on Sunday morning Joel Goetz met Jerry Moore in the parking lot of Jo-El’s Specialty Foods in St. Petersburg. As Jerry loaded the donation of kosher deli meats and breads into his car, they tried to remember how many years it had been that Jo-El’s, owned by Goetz and wife Ellen, has supplied lunch and snacks for Super Sunday and Jerry has transported and served it.


Kip Goulder is obviously pleased with the outcome of this Super Sunday phone call. Kip Goulder is obviously pleased with the outcome of this Super Sunday phone call. How many? “Oh gosh, it’s been somewhere around 28 or 29 years,” Jerry said.

Over those years many things have changed, but Jo-El’s and Jerry’s spirit and purpose behind Super Sunday have not wavered. Super Sunday is a phone-a-thon to raise funds for critical needs within the local Jewish community and around the world.

It’s the one time that the Federation tries to connect with as many Jews in the community on one day as it can. This year, more than 1,000 calls were made.

Among them were 330 “thank you” calls, made by teenagers, to people who already donated. Approximately 200 of the calls resulted in continued support of the Federation.


Campaign Co-chair Sally Laufer Campaign Co-chair Sally Laufer Mark Segel, executive director of the Jewish Federation, said, “We are so pleased that we had representatives from a number of agencies and synagogues throughout the area to help us with one of our most important fundraising efforts of the year. I was thrilled that Gulf Coast Jewish Family & Community Services had at least a half dozen teammates join us. They did a fabulous job both raising dollars and thanking our generous donors.”

He also noted that Super Sunday serves another vital function for the community.

“It also provided an important opportunity for us to connect those who expressed a need for assistance during the day directly with Gulf Coast for follow up the next week,” Segel said.

The financial goal for Super Sunday was to show an increase in the amount donated over last year, on a per-donor basis. The average increase was 4.7 percent, about half of the 10 percent goal.


Jeanie Abelson Jeanie Abelson Those people who made increases, no matter how much, were sent the packets of seeds as a symbol of how their support is planting seeds for the Jewish community’s future.



Dr. David Bernstein Dr. David Bernstein

Lisa Kalman Lisa Kalman

Stuart Berger, Ann Marie Winter Stuart Berger, Ann Marie Winter

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